CMF Surgeons

Creating new Faces in Healthcare and Skin Industries

Role

Project Manager

Role

Project Manager

Role

Project Manager

Industry

Healthcare

Industry

Healthcare

Industry

Healthcare

Duration

6 Months

Duration

6 Months

Duration

6 Months

Stage 1. Project Initiation & Planning

Initiated the CMF website project with a detailed planning phase, outlining key objectives, timelines, and resource allocation. Conducted meetings with key stakeholders to gather requirements and ensure alignment with CMF’s brand and business goals. Established a clear communication channel between the development team and CMF’s management to maintain transparency throughout the project.

Stage 2. Usability Audit & Research

Led a comprehensive usability audit of CMF’s existing online presence and competitor analysis. Engaged with hospital staff, patients, and other stakeholders through interviews and surveys to gather insights into user needs and pain points. Identified critical areas for improvement, particularly in patient appointment booking, information accessibility, and overall user navigation.

Stage 3. Development Strategy

Formulated a development strategy centered on building a user-friendly and informative website on Kajabi, prioritizing a streamlined user flow, responsive design, and easy content management for CMF staff. Developed a detailed project roadmap, segmenting the work into manageable sprints, and setting clear milestones for short-term and long-term goals.

Stage 1. Project Initiation & Planning

Stage 2. Usability Audit & Research

Stage 3. Development Strategy

Stage 4. Content & Design Coordination

Coordinated the content creation and design teams to ensure that the website accurately reflected CMF’s expertise and services. Supervised the creation of engaging and informative content, focusing on patient education and service promotion. Ensured that the design was both aesthetically pleasing and functional, with a focus on accessibility and ease of navigation.

Stage 5. Development & Testing

Oversaw the development phase, ensuring that the website was built according to specifications using Kajabi’s platform. Facilitated regular code reviews and testing cycles to identify and resolve any issues early in the process. Conducted usability testing with a sample group of users to validate the design and functionality, ensuring a seamless experience for CMF’s patients.

Stage 6. Launch & Post-Launch Support

Managed the launch of the CMF website, coordinating with the marketing team to promote the new site to the public. Provided ongoing support during the post-launch phase, monitoring user feedback and analytics to identify potential improvements. Worked closely with CMF staff to ensure they were trained and comfortable managing the website’s content and updates using Kajabi’s tools.

Outcomes

The CMF website launch was a success, providing patients with a more accessible and informative online experience. The project significantly improved CMF’s online visibility and patient engagement, with positive feedback highlighting the site’s ease of use and professional design. This project reinforced my expertise in leading complex web development projects and deepened my understanding of the healthcare sector’s unique digital needs.